Even though there are various factors, which determine the ability of a website to convert visitors into buyers, one thing remains clear: a great e-commerce website connects a user successfully to the product with an efficient, fun and easy system. As you design your e-commerce site, it is essential that you remember that there are three main steps associated with a typical online shopping experience. The first step involves the user finding the product he or she wants. Secondly, you must showcase your product well and thirdly, the deal should be in a seamless and easy checkout process. Here are more details about this.
- Finding the product
Experts say that the main reason why shoppers don’t buy a product on a certain site is not because it is highly priced or you lack buyer’s intent or your customer service is wanting. Rather, it is because prospective buyers are simply unable to find exactly what they are searching for. Failure to guide users properly to their needed products is something that you must avoid. A great e-commerce design is capable of catering to various needs of a use in a completely unified user interface. Since users already know what they need, your main job is ensuring that you provide a simple process for them to spot the product. There are different types of shoppers: the power shoppers, recreational shoppers and the reluctant shoppers and all their needs must be well catered for.
- Showcasing the products
After a shopper has finally zeroed down on a certain product, this marks the onset of conversion. Your main goal here is showcasing the product in the best way possible to ensure that the shoppers add them to their shopping cart. You can achieve this in several ways. The first way is by use of photos, which are able to drive the attention of the buyers to the products. Pricing is also very important and you must set a price that will not scare away the prospective buyer. Other important factors that you should take care of in your e-commerce web design include add to cart feature, a link to related products, deals and promotions etc.
- Sealing the deal
Now that the shopper has finally added the products he needs to the shopping cart, it is now time to lead them to the checkout process. One thing you must keep in mind is that even though shopping online is fun, the same can’t be said about spending. Your main job is ensuring that your customers go via the payment process as painlessly and quickly as possible. Your designer should create your e-commerce site in a way that it makes making the payment a breeze; rest the buyer changes his mind. Some of the best ideas to implement here are such as providing a one page check out to increase the conversions, providing instant chat, follow ups, no need for registration and use of cookies.
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